If you have a store that has a few groups of related items as well as a few groups of items which don’t relate to anything else or even each other, then you have a couple of options.
Option One: One site for everything
If you want to use one site to drive traffic to your store for all of your items, then you might want to have several top level categories as well as subcatories for items which relate to each other.
An example of this might be as follows:
- Dogs and Puppies
- Dog Toys
- Dog Callars
- Dog Pictures
- Dog Figurines
- Books
- Law Books
- Fantasy Novels
- Video Games
- Computer Hardware
In this way, you can do marketing for general types of items as well as more specific types of items while keeping them in a neat, clean order on your site
Option Two: Use multiple site
If you have the time and money, you can typically get better results by being more focused with your site. Search engines often rank sites as a whole better when there is some rhyme or reason to them.
This is not to say that having everything in one site is not perfectly valid, but rather that it is a bit easier to rank more focused websites than it is to rank less focused ones.
Using the above example, you might make sites for each top level category and create categories on each site for subcategories.
