When creating a website, it is a good idea to create a privacy policy page.
A privacy policy page should tell users what kind of data (if any) your site collects and how you use collected data.
According to many knowledgeable internet marketers, it is easier to gain organic search ranking in the big search engines if you have a privacy policy than if you do not have one.
For a site designed to send search traffic on to a store, I recommend creating a privacy policy, even if it only tells users that you do not track or keep information about them…though you really should use something akin to google analytics to track traffic…and you can make note of that on your privacy policy page.
- Creating a Privacy Policy Page
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- Log into WordPress
- Select "Pages" → "Add New"
- For title, enter Privacy Policy
- Enter your privacy policy information into the body
- Specify any other options you want
- Save your new page
See my Privacy Policy for an example.