If you want to make ranking your site organically with search engines as easy as possible, you should be sure to include an "About us" page on your site.
By default, WordPress creates one automatically. However, you really should edit it to include information about your site and store.
What to put on your About Us page
Page Name: About Us or About
When creating your About Us page, it can be helpful to place up information about any or all of the following:
- The owner(s) of the business or enterprise
- Information about the business or enterprise
- Information about your store
- Information about your site
It doesn’t have to be anything spectacular, but you really should include a few paragraphs on this page.
Placing information about the owners, awards, etc. can help people attribute more trust to your store and site.