Online Marketing

While a web site might be akin to a signpost, online marketing is akin to deciding where the signpost is placed…out in the middle of the ocean or in the middle of a group of people looking for the information being presented.

Once you have a website setup for increasing store traffic and have finished the initial marketing steps for it, you are ready to begin your online marketing efforts.

This information is free

There are no costs for any of the information contained in this module.

If you put this information to use:

  • The traffic to your web site should steadily increase over time
  • As you get more traffic, you should start making more sales

I do recommend and/or offer a few different products within this module, but none of them are necessary to see excellent results.

Online Marketing Part 1 – What is Online Marketing?

This first part of the Online Marketing module covers:

  • The major types of online marketing
  • The purpose of online marketing

Once you finish this section you should have a good picture of how marketing works online.

View "What is Online Marketing?"

Online Marketing Part 2 – Your store traffic site as a marketing tool

This second part of the Online Marketing module covers the following:

  • The types of organic online marketing
  • Onsite and Offsite components of organic online marketing

Once you have read this section, you should be able to identify the two major components of organic online marketing and know how they come into play in different areas.

View "Part 2: Your store traffic site as a marketing tool"

Online Marketing Part 3 – Information Marketing Basics

This third part of the Online Marketing module covers the following:

  • What information marketing is
  • How information marketing will help you make more sales
  • The primary types and subtypes of information marketing
  • The components of good information marketing
  • How to find excellent topics for information marketing easily
  • The importance of quality content
  • How to reinforce your information marketing efforts

By the time you finish this module, you will have all of the practical knowledge you need to put information marketing to use in ranking up your web site and increasing the number of visitors you get on a daily basis.

View "Part 3: Information Marketing Basics"

Online Marketing Part 4 – Planned Article Marketing

This fourth part of the Online Marketing module covers the following:

  • Things to do before you start article marketing
  • Creating a solid plan for article marketing
  • The types of content buyers are looking for
  • Reinforcing your article marketing efforts
  • Using your article marketing as a base for forum and answer marketing

Once done with this section, you should have a very solid article marketing plan that, if followed, will begin producing increased traffic in a fairly short time period.

View "Part 4: The Article Marketing Plan"
Upcoming Sections:
  • The Answer Marketing Plan

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