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How well a search engine rates a web page is determined in part by the optimization of components on that web page. While it is entirely possible to build a well optimized page without realizing it, knowing what types of things are typically looked at by search engines when deciding the order to display pages in can help your pages rank higher reliably. Continue reading The Composition of a Search Optimized Web Page Before you get into specific marketing for your store traffic site, I recommend submitting your site to at least a few internet directories. Internet directories are sites that list other websites into easily findable categories so that people who use them can quickly find what they are looking for. While search engines have overshadowed them to an extent in recent years, they are still a valuable tool for reaching potential customers. Continue reading Submitting your store traffic site to internet directories By default, WordPress has a built in RSS feed, which people can subscribe to if they want to see new posts from you automatically. On the internet, there are a number of sites that list feeds from all over, which people can search on to find content. These sites are called feed aggregator sites. By submitting your feed to them, your posts will be found by people searching those sites for information and products. Continue reading Submitting your site feed to feed aggregator sites Plumdrop is touted as a place to meet up, chat, and socialize with other sellers. Some of the things I like best about Plumdrop: Continue reading Using Plumdrop to increase visitors to your store traffic site Twitter is a social networking site that allows you to place brief bits of information up ( called tweets ) which people who have opted to follow you can see. Continue reading Using twitter to increase store traffic site visitors Setting up an email footer is a good way to slowly help get the word out about particular things, in this case your store traffic site and/or online store. Continue reading How to setup an email footer in Mozilla Thunderbird Pagerank is passed from one site to another via links. Whenever one site refers someone to another site, a little bit of pagerank is passed on from the page providing the link to the page receiving the link, provided that the link is not specified as being a nofollow link. Backlinks are simply links from other sites on the internet which point people back to your site. The quality of a link from another site depends upon several factors: Now that you have the basics of your store traffic website completed and launched, you should take a little bit of time to add the kinds of content to it that people who buy what you sell are looking for. Continue reading Adding content to your site for targeted traffic If you are using product showcase pages like those I show how to create, you can create custom sideboxes quite easily. Continue reading Creating custom sideboxes for product showcases |
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