A terms of service page is typically where you place any special terms related to the use of your site or buying items from you.

For sites which sell items directly or direct traffic to online stores, it is a good idea to have a shipping information page posted.

When creating a website, it is a good idea to create a privacy policy page.

Setting up a contact page is something that should be done for any site which wants to make ranking organically with search engines as easy as possible.

If you want to make ranking your site organically with search engines as easy as possible, you should be sure to include an "About us" page on your site.

If you are using the Atahualpa theme, be sure to consider using kickers, bylines, and footers for your pages.

When using WordPress for a store traffic site, I like to create a customized homepage in order to give people various information about my store, the categories in it, my shipping information, any specials I am offering, and also display my most recently published articles and product showcases.

You can create product showcases on your store traffic site to showcase various products that you offer.

Creating a category directory for your store traffic site can help visitors to your site quickly find all of the different product categories you carry.

In WordPress, you can create templates for post layouts that you commonly use. Doing so can make posting particular styles of pages faster and easier.