Google Analytics is a powerful, free tool that you can use to monitor the traffic that your web site is getting.

Once you are ready to start ranking your website organically, you will need to tell search engine robots that it is okay to scan and index your web site.

A terms of service page is typically where you place any special terms related to the use of your site or buying items from you.

For sites which sell items directly or direct traffic to online stores, it is a good idea to have a shipping information page posted.

When creating a website, it is a good idea to create a privacy policy page.

Setting up a contact page is something that should be done for any site which wants to make ranking organically with search engines as easy as possible.

If you want to make ranking your site organically with search engines as easy as possible, you should be sure to include an "About us" page on your site.

If you are using the Atahualpa theme, be sure to consider using kickers, bylines, and footers for your pages.

When using WordPress for a store traffic site, I like to create a customized homepage in order to give people various information about my store, the categories in it, my shipping information, any specials I am offering, and also display my most recently published articles and product showcases.

You can create product showcases on your store traffic site to showcase various products that you offer.