If you are using the Atahualpa theme, be sure to consider using kickers, bylines, and footers for your pages.

You can create product showcases on your store traffic site to showcase various products that you offer.

By default, Atahualpa causes sections of table to be highlighted when someone moves their mouse over them. While that is nice, I prefer to control which tables have this effect.

By default, Atahualpa stripes all tables that it displays. While table striping is nice, I find it a lot better to specify which tables I want to use striping on.

If you are using the Atahualpa theme, you may want to replace or remove the three blocks which display to the left of your site title.

The theme Atahualpa can display banners if you wish it to. In fact, it can display random banners. While there are quite a few options, this quick tutorial will cover setting up a single banner with the Atahualpa theme and the various settings within it which relate to displaying banners.