While there are a variety of traffic tools available, I have had no complaints about Google Analytics and recommend it for store traffic sites.

With Google Analytics, you can see:

• How many visitors your site is getting
• Where visitors are coming from
• How much traffic individual pages are getting
• How many people are leaving your site
• Various other interesting statistics

Setting up Google Analytics

Visit Google Analytics

If you don’t have one, you will need to create a Google account as well.

Select "Add Website Profile"

This will take you to the Create New Website Profile page

Make sure "Add a Profile for a new domain is selected.

Enter the URL for your website

e.g. www.yoursite.com

Select Finish

This will take you to a page with a tracking code.

Copy the displayed tracking code

To do this:

Click in the Tracking Code box

The code should highlight automatically

Select "Edit" → "Copy" from the file menu.

Place the tracking code on your site

• For Atahualpa Theme Users

Log into WordPress

Select "Appearance" → "Atahualpa Theme Options"

Select "HTML/CSS Inserts" from under the Atahualpa Theme Options header

Scroll down to the HTML Inserts: Body Bottom box

Paste the tracking code into the box

Click in the box

Select "Edit" → "Paste" from the file menu

Save your changes

Select "Save Changes" from the bottom of the page

Make your site send information to Google Analytics

Load your website now that tracking is installed.

In Google Analytics, select "Finish"

This will return to your list of tracked sites

You should see your site with a yellow triangle denoting that tracking is not installed.

Select "Edit" next to your sites listing

This will take you to the sites profile

Select "Check Status"

This should be to the top right of the displayed table

It should now list your tracking status as "Waiting for Data"

If not, load your page again and then come back and select check status again.

Wait a day or two and you can start viewing your traffic stats